This is a guest post by Brian Casel, the creator of ZipMessage, a technology that enables coaches to communicate with customers asynchronously via text, video, audio, or screen sharing.
All of the coaches we speak with—and we speak with a lot of them—all describe their work in the same way:
Because you get to guide and support clients as they work toward their objectives, coaching is incredibly fulfilling. Whatever area of coaching you specialise in, such as life, nutritional, financial, or business coaching, seeing clients achieve is a source of personal pride for coaches.
However, I frequently ponder: Who trains the coach?
Coaching can be demanding, especially if your schedule is packed with appointments and calls. A fully filled schedule may appear to be excellent for the bank account and reputation, but it is really challenging to maintain.
Do you feel constrained in your ability to expand your own business because you are so preoccupied with coaching sessions? Do you support others’ achievement while feeling constrained in your own? Read on to learn about a workable solution.
Your business depends on your interactions with customers.
It goes without saying that your client relationships are essential to both your professional achievement and the success of your coaching practise.
Communication is necessary for establishing professional relationships. After all, access to you is the fundamental benefit that you provide to customers. Without access, clients are unable to receive the assistance, advice, and direction they require from coaching services.
Client access is essential for both the client and your organisation, in essence.
The number of meetings you attend, however, has a negative influence on your capacity to expand and scale your coaching business. There are only so many hours in the day, and if you’re spending most of them on phone conversations or in-person meetings, you won’t have much time left over to work on other aspects of your company.
Issues with Being Overwhelmed with Calls
For a number of reasons, spending a lot of time on calls, meetings, or calls is troublesome.
Your Company Cannot Expand
If you are continually taking client calls, it will be impossible for you to accomplish your personal business goals, such as developing your social media channels, investing in more training and certification, or attending professional networking events.
In summary, your business may struggle or succeed while assisting others in realising their ambitions.
Your Mental Health May Be Affected
Your physical and emotional health may suffer as a result of receiving too many calls. Unfortunately, zoom fatigue is a very real and uncomfortable condition.
Live meetings can be exhausting to attend all day. You’ll quickly see how unsustainable it is if you do it every working day.
Back-to-back conversations can have an adverse effect on your customer interactions in addition to having an adverse effect on your focus and mood. When they are worn out, few people perform at their highest level. Your clients can typically sense when you are speaking with less conviction or enthusiasm even though you are stating the same thing.
Fatigue can also have an impact on how you think and act, so it’s doubtful that you’ll be the best coach you can be if you’re stressed out and exhausted from participating in too many live calls.
Your physical health can deteriorate
Simply staring at a screen all day can put you through more hardship. It’s possible that using a screen too much will cause you to have headaches, dry eyes, digital eye strain, body aches, dehydration, insomnia, and a host of other problems.
It is well recognised that spending prolonged periods of time in front of a screen can increase the risk of developing a number of potentially serious health issues, including obesity, diabetes, high blood pressure, weariness from prolonged sitting, and certain types of cancer.
So how can you strike a balance between your other company needs and health, as well as the urgent need for client access?
Asynchronous messaging for coaches is the solution.
Asynchronous communication, to put it simply, is the word used to describe discussions that don’t happen immediately. A discussion between two or more persons can occur without all parties present at the same moment.
The two most popular “async” messaging methods are presumably already familiar to you: email and SMS (text messaging) or chat apps.
Async video messaging is getting more popular today, especially with coaches, which I’ll discuss shortly. Let’s first highlight a few advantages of switching a large portion of your conversations to asynchronous channels:
Enhancing Time Management
You and your clients may communicate in a way that works with your schedules thanks to async solutions. Async talks essentially provide both participants a lot more freedom to manage their own time.
While receiving a lot of calls might not be ideal for you, having alternative ways for your clients to contact you could give them a sense of empowerment.
Asynchronous communication allows customers to get to the heart of their most important inquiries more quickly because it is frequently shorter and more thorough than video sessions. Your client can quickly refer back to your response whenever they want if you are ready with thoughtful and thorough responses.
Middle Ground Contact
Live coaching calls are still crucial, of course. Still, you’ll need to schedule a time for in-person conversations with clients. However, keep in mind that your client might require communications such as updates and follow-up queries that don’t necessarily require a live conversation.
That crucial access is maintained through asynchronous communication in between scheduled coaching sessions.
Three Issues with Common Messaging Tools
The majority of coaches already use common async communications platforms including chat applications, email, and SMS.
- Communications that only use text
All async conversations in the past have been text-based, which might not be the most effective way to communicate. A lot can be lost in translation without the use of tone, intonation, facial expressions, gestures, and body language.
Text-based solutions don’t always provide the ideal means to communicate queries, explain problems, explore answers, or offer suggestions, though they unquestionably have their purposes.
Additionally, text messages might come across as quite impersonal, which is another crucial factor in building strong relationships with customers. When we can see or hear individuals, as opposed to just reading words on a screen, there is usually far more warmth and feeling, as well as comprehension.
- Excessive access
Text-based messaging also has the drawback of occasionally giving users too much access.
Many individuals use text messaging as a routine part of their everyday lives, so sending a brief message at any time is practically straightforward.
Traffic backed up throughout your everyday commute? Message sent. Do you soak in the bathtub? Message sent. Having fun during a dinner date with friends? Sneak a message in there. Are you awaiting the commencement of a movie? Send a message by typing. Do you lie in bed? Message sent. You see what I mean.
These days, texting is so convenient and widespread that coaches could find that their clients send a lot of messages without really considering why.
Communication quality is more significant than volume. Although voice and video messaging are simple, people frequently give their conversations more attention, ensuring that you receive the messages that are most important.
- Open Access Following the Coaching Package
Even after the coaching engagement has finished, many coaches discover that clients continue to contact them via text-based messaging services with “a brief inquiry” or for “a little guidance.”
Blocking people is obviously counterproductive because they might need your services again in the future. Ignoring communications might come across as impolite and create a bad impression, which may have an impact on whether former customers will refer you to others. However, responding to every one of these messages takes up more of your precious time and ultimately amounts to doing unpaid job.
Alternative: Video-based Asynchronous Messaging
Whether employing the camera or only the microphone, asynchronous messages with video have all of the advantages of live communications except that they are not actually live. At times that work for you, you and your clients can send and receive messages.
Not only can you decide when to respond, but messaging doesn’t require as much emotional energy as in-person interactions do.
ZipMessage, which supports text, voice, and video chatting, is favoured by coaches for its emphasis on conversational asynchronous messaging in a single thread.
Think of ZipMessage as a direct channel of communication between you and each client, where you may exchange and track all of the messages that come up between sessions during the course of your coaching relationship.