Thought leadership is a small component of many B2B brand strategies, but most thought leadership, according to Lisa Gately @LisaGately, Principle Analyst at Forrester, isn’t deliberate or leading. As a result, we need to improve that.
What embodies thinking leadership? Many people consider Dr. Fauci. There are several instances of dependable authorities that provide us with knowledge, guidance, and inspiration.
Most B2B content, according to Lisa, doesn’t serve customers or corporate objectives. Forrester’s research on technology buyers reveals that despite the overabundance of knowledge available, consumers are still looking for dependable subject matter expertise that is supported by data.
Here is a definition of thought leadership: thought leadership is the deliberate application of knowledge, skills, and competence to advance perception of important topics that are important to audiences and to motivate preference.